A Trusted Protector's Story Retold
CLIENT: Nittol (Henkel Nigeria)
DELIVERABLES: Brand Design, Brand Strategy, and Storytelling
Challenge
Nittol, Henkel Nigeria’s antibacterial detergent, had a strong promise but a fragmented identity.
One logo, many iterations, zero cohesion and in the cut-throat FMCG space, such inconsistency is a slow death sentence.
Method
We rebuilt the brand from its core.
We refined the logo, created proper versions for every use case, and established the visual and verbal rules needed to keep Nittol coherent everywhere.
Metaphors
From brand story to packaging architecture, from billboards to point-of-sale to digital expressions, we codified the entire ecosystem in a detailed, future-proof brand book designed to bring long-term consistency.
We reframed Nittol as more than laundry: a dependable guardian for the home.
The narrative leaned into protection, care, and active defence against germs and bacteria.
Impact
Nittol became not just a detergent, but the everyday shield that safeguards the people and things that matter.
The brand now has a strong, coherent visual world across all touchpoints. This is enabling consistent nationwide visibility and a platform sturdy enough for future growth.
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