Turn Up Your BEST
CLIENT: REVV Digital / BEST Whisky
DELIVERABLES: Film, Digital Campaign
Challenge
BEST Whisky needed to go beyond product promotion and build emotional relevance.
With the launch of its variety pack, the brand wanted to create marketing inroads that would help it win market share, not by shouting louder, but by connecting deeper with consumers and the moments that matter to them.
Method
Working with REVV Digital, we focused on story before sales.
We shaped a campaign narrative that positioned BEST as more than a drink rather as an emotional amplifier for life’s high moments.
Every execution was designed to dial up feeling, energy, and relatability, ensuring the variety pack launch felt meaningful, not mechanical.
Metaphors
We framed BEST as a volume dial for life’s peak moments.
To “Turn Up Your BEST” was to heighten celebration, camaraderie, and self-expression.
The whisky became an icon of shared wins, late nights, laughter, and personal milestones; not just something you drink, but something you feel.
Impact
BEST showed up with a clearer emotional territory and a stronger cultural connection.
The campaign reinforced the brand’s vision of owning “BEST moments” and laid the groundwork for deeper consumer loyalty around the variety pack launch.