A New Milky Delight
CLIENT: Aktiv-Milk
DELIVERABLES: Brand Strategy, Campaign Creatives
Challenge
In a category crowded with sweet talk and exaggerated nutrition claims, Aktiv-Milk needed to feel different, more honest, more relatable, more real.
The brand wanted to connect with young Nigerians who value authenticity, peer approval, and products that don’t pretend to be what they’re not.
Method
We grounded the brand in cultural truth rather than functional noise.
Through strategy, copy, and visual direction, we positioned Aktiv-Milk not just as a dairy drink, but as a genuine companion, the kind you choose because it fits your active life, not because it shouts the loudest.
Every execution was designed to feel familiar, social, and unforced.
Metaphors
The work was anchored on a simple human feeling: Fun.
Aktiv-Milk became the drink you reach to unlock fun moments either hanging out, sharing laughs, being yourself… giving good vibes and honest energy.
Impact
Aktiv-Milk showed up with a clearer voice and a stronger emotional connection to its audience.
Positioned as a drink that fits naturally into everyday social moments.
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